Lindsey Zahn P.C. reviews alcohol advertising, websites, and social media posts for TTB and state compliance, including tied house rules that apply to influencer and retailer content. The firm also trains marketing teams so fewer posts need a legal review at all.
The Alcohol and Tobacco Tax and Trade Bureau’s (TTB) advertising regulations apply to social media, and a single Instagram post can raise federal or state tied house issues. Lindsey Zahn P.C. reviews advertising, websites, and social media for alcohol beverage companies and helps marketing teams publish with confidence.
Once published, print and online content is hard, if not impossible, to take back. Regulators can see it, and so can competitors, who may bring non-compliant posts to an agency’s attention. Getting ahead of these issues is the best way to avoid lasting harm.
How the Firm Helps
- Federal and state compliance review of websites, social media, and campaigns
- Advice on tied house issues, including featuring retailers in brand posts
- Review of proposed advertising and marketing materials before publication
- Best-practice guides for social media and marketing for your specific product category
- One-on-one or group training for social media and marketing teams
Sweepstakes, Contests, and Coupons
Lindsey Zahn P.C. reviews and structures sweepstakes, contests, coupons, and other alcohol promotions so they meet federal and state rules in every state where they run. The firm flags state-by-state restrictions before a campaign launches, not after.
- Federal and state compliance review of marketing campaigns, coupon offers, contests, and sweepstakes
- Training for marketing teams, including how to tell a contest from a sweepstakes
- Best-practice guides for couponing, contests, and sweepstakes
Process and Timeline
- Intake. You share the ad, post, website, or campaign and your timing.
- Review. The firm checks it against federal rules and the rules of each state involved.
- Recommendations. You receive written comments with specific, practical fixes, not just a list of problems.
- Ongoing support. Questions that come up later go to the same lawyer who knows your business.
You get a turnaround date at the start of each review. Urgent launches and campaigns can be prioritized when scheduled in advance.
Recent Representations
- Reviewed a proposed advertisement for an importer and recommended changes based on industry best practices
- Advised an industry member on age gates and influencer marketing best practices
- Guided a brand owner through tied house issues in listing a retailer on its social media
Prior results do not guarantee a similar outcome.
Frequently Asked Questions
Do TTB advertising rules apply to social media?
Yes. Federal advertising regulations apply to social media and websites, not just print and broadcast, and state tied house laws can be triggered by posts that promote retailers.
Can you train our marketing team?
Yes. The firm offers one-on-one and group training on advertising and social media best practices for alcohol beverage companies.