Many alcohol beverage companies focus heavily on product development, branding, and marketing. However, one of the most overlooked areas of compliance is alcohol advertising law. Unlike many consumer products, alcoholic beverages are subject to a complex regulatory framework that includes federal agencies, state regulators, and even private litigation risk. Whether you are a winery, brewery,
Consumers are increasingly seeking products that align with their values, whether that means fewer ingredients, environmentally responsible practices, or a perceived health benefit. As a result, terms such as “clean,” “natural,” “sustainable,” “eco-friendly,” and “green” have become common marketing tools across the food and beverage industry—including the alcohol sector. While these claims can be effective
What Alcohol Brands Need to Know About “Clean,” “Natural,” and Sustainability Claims Read More »
For many alcohol beverage companies, social media has become one of the most important marketing tools for building brand recognition, engaging consumers, and promoting products. As businesses grow, it is increasingly common to outsource social media management to a marketing agency, freelance consultant, or in-house employee. However, one issue that companies frequently overlook is that
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In today’s digital landscape, social media is a vital tool for alcohol brands to connect with consumers, build awareness, and drive sales. But with that opportunity comes responsibility. Many alcohol industry members ask the same question: Are alcohol social media accounts regulated? The short answer is yes—but not always in the same way traditional advertising
Did you know that the Alcohol and Tobacco Tax and Trade Bureau (“TTB”) regulates alcohol beverage advertising—and that “advertising” extends far beyond traditional print? For purposes of federal law, alcohol advertising includes digital content such as websites, social media posts, and online videos. If your company uses platforms like Instagram, Facebook, X (formerly Twitter), YouTube,
TTB Compliance Risks: Common Advertising Mistakes in the Alcohol Industry Read More »
On November 1st, the Alcohol and Tobacco Tax and Trade Bureau (“TTB“) published Industry Circular 2024-1 which announced a new guidance for alcohol beverages with respect to social media. The new circular modifies and supersedes an earlier circular from 2022 (Industry Circular 2022-2). The TTB treats content posted on social media by industry members as
The rapidly evolving digital landscape has transformed the way consumers shop, and the alcohol beverage industry is no exception. With the rise of e-commerce, purchasing wine, beer, and spirits online has become increasingly popular. However, the realm of alcohol beverage e-commerce is not without its complexities, and understanding the legal considerations is crucial for both
Legal Insights into Alcohol Beverage E-Commerce: Opportunities and Challenges Read More »
In April, TTB clarified its position with respect to the use of the term “clean” on wine labels and advertisements. To date, there are no formal rules or regulations that discuss “clean” and TTB’s clarification is not a legal ruling nor has it defined the term. The agency indicated that consumers should not read the phrase “clean” to mean that the wine is organic or that it has met production standards set by TTB.
TTB Clarifies the Term “Clean” for Wine Labels and Advertising Read More »