Artificial intelligence is rapidly changing the way brands create marketing content. For alcohol beverage companies, AI tools can make it easier to generate everything from social media graphics and lifestyle…
Many alcohol beverage companies focus heavily on product development, branding, and marketing. However, one of the most overlooked areas of compliance is alcohol advertising law. Unlike many consumer products, alcoholic…
Consumers are increasingly seeking products that align with their values, whether that means fewer ingredients, environmentally responsible practices, or a perceived health benefit. As a result, terms such as “clean,”…
For many alcohol beverage companies, social media has become one of the most important marketing tools for building brand recognition, engaging consumers, and promoting products. As businesses grow, it is…
In today’s digital landscape, social media is a vital tool for alcohol brands to connect with consumers, build awareness, and drive sales. But with that opportunity comes responsibility. Many alcohol…
Did you know that the Alcohol and Tobacco Tax and Trade Bureau (“TTB”) regulates alcohol beverage advertising—and that “advertising” extends far beyond traditional print? For purposes of federal law, alcohol…
On November 1st, the Alcohol and Tobacco Tax and Trade Bureau (“TTB“) published Industry Circular 2024-1 which announced a new guidance for alcohol beverages with respect to social media. The…
The rapidly evolving digital landscape has transformed the way consumers shop, and the alcohol beverage industry is no exception. With the rise of e-commerce, purchasing wine, beer, and spirits online…
In April, TTB clarified its position with respect to the use of the term “clean” on wine labels and advertisements. To date, there are no formal rules or regulations that discuss “clean” and TTB’s clarification is not a legal ruling nor has it defined the term. The agency indicated that consumers should not read the phrase “clean” to mean that the wine is organic or that it has met production standards set by TTB.
Firm Blog
News on TTB, FDA, and state rules that affect wine, beer, spirits, and food businesses, from Lindsey Zahn P.C.