Advertising

Is Your Alcohol Beverage Company’s Social Media Compliant?

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For many alcohol beverage companies, social media has become one of the most important marketing tools for building brand recognition, engaging consumers, and promoting products. As businesses grow, it is increasingly common to outsource social media management to a marketing agency, freelance consultant, or in-house employee. However, one issue that companies frequently overlook is that […]

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TTB Compliance Risks: Common Advertising Mistakes in the Alcohol Industry

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Did you know that the Alcohol and Tobacco Tax and Trade Bureau (“TTB”) regulates alcohol beverage advertising—and that “advertising” extends far beyond traditional print? For purposes of federal law, alcohol advertising includes digital content such as websites, social media posts, and online videos. If your company uses platforms like Instagram, Facebook, X (formerly Twitter), YouTube,

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TTB Industry Circular 2024-1: New Guidance on Social Media Advertising for Alcohol Beverages

Advertising, Beer, Cider, Distilled Spirits, Mead, TTB, Wine /

On November 1st, the Alcohol and Tobacco Tax and Trade Bureau (“TTB“) published Industry Circular 2024-1 which announced a new guidance for alcohol beverages with respect to social media. The new circular modifies and supersedes an earlier circular from 2022 (Industry Circular 2022-2). The TTB treats content posted on social media by industry members as

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Legal Insights into Alcohol Beverage E-Commerce: Opportunities and Challenges

Advertising, Beer, Cider, Distilled Spirits, Ecommerce, Mead, TTB, Wine /

The rapidly evolving digital landscape has transformed the way consumers shop, and the alcohol beverage industry is no exception. With the rise of e-commerce, purchasing wine, beer, and spirits online has become increasingly popular. However, the realm of alcohol beverage e-commerce is not without its complexities, and understanding the legal considerations is crucial for both

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TTB Clarifies the Term “Clean” for Wine Labels and Advertising

Advertising, Labeling, TTB, Wine /

In April, TTB clarified its position with respect to the use of the term “clean” on wine labels and advertisements. To date, there are no formal rules or regulations that discuss “clean” and TTB’s clarification is not a legal ruling nor has it defined the term. The agency indicated that consumers should not read the phrase “clean” to mean that the wine is organic or that it has met production standards set by TTB.

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